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znnw shoes Network May 11 hearing, "a thousand miles begins with a single step." With the pace of human understanding of nature, the increasing variety of shoes, production technology is also evolving. However, due to extensive use of modern shoe-making industry, plastic, chemical raw materials, animal fur, etc., to the great natural and ecological impact. Changes in mode of development is to promote the footwear industry, the inevitable choice to achieve sustainable development. The first shoes are sewn out of primitive people used animal skins, but the number of rare animal skins, making preservation, so relatively rare kind. Oldest shoe is about 3000 BC ancient Egypt's leather sandals. With the development of productive forces, it gradually increased understanding of the nature, shoes material evolving. As early as 3000 years ago in a book of "The Book of Changes" have appeared on the "discharge" and the words "Book of Songs" also have "correct disputes sandals, you can walk on frost" description, where "discharge" and "sandals" are rather crude use of hemp, Ge woven shoes, shows that people have started making shoes with Ma Ge. Such as Ma Ge drawn wider, the less the number of skins advantage, making it easier to shoes, shoes can be used more widely. The invention of cloth shoes ushered in a revolutionary progress, more soft and comfortable cloth shoes, and better thermal performance, and beautiful, soon became popular throughout the world, becoming a wide variety of cloth shoe One of the main materials. Today, GE grass, cloth, represented by natural fiber fabrics and in pigs, cattle, sheep, represented by shoe leather has been the main material. However, it was with crocodiles, snakes, lizards, wild animals such as ostrich leather to footwear, mink, fox fur, also be used as decorative shoes. If the ancient people used animal skins footwear is due to the low levels of productivity had no other choice, some of today's society with a wild animal fur shoe business is to reap huge profits, while the foot pair of shoes made from skins of wild animals who are intended to shows the grandeur. Crocodile enormous size, to swim, to climb landing on Earth has survived 100 million years. Unfortunately, the strong long-durable, beautiful alligator pattern starting from the modern high-end shoe boutique into production materials, and thus become synonymous with high-grade leather. The pursuit of the alligator lead to a large number of crocodile hunting, "the king of reptiles," the rapid decline in the number of survival. According to statistics, the world's existing crocodiles are only 20 kinds. The Earth is the survival of the natural world common home, the extinction of a species would impact the entire ecological chain. Nearly 100 years, global species extinction rate has far exceeded the natural extinction rate, and now every day, many species disappear from the earth. Their extinction will lead to many new drugs that can be used to make molecular attributed to disappear, but also caused many crops will help overcome the harsh climate of the gene attributable to disappear. Shoes of the invention is the production of life from human need to start, but now the pace of human order to go further, it must also protect the natural understanding of nature, to protect our living planet.

znnw shoes Network May 18 hearing, according to foreign media reports, adidas announced on May 17, the company spent 3.8 billion U.S. dollars in 2006 acquisition of Reebok's implementation of the strategy, has begun showing initial signs of effectiveness, especially in casual shoes especially with regard to products. Adidas CEO Herbert Hainer stated: "Despite the advent of the World Cup for the company is a sales opportunity, which make people feel excited, but I'm most pleased that the Reebok brand sales in the market recovery. At first, when we acquired Reebok brand, have been questions about our acquisition of Reebok brand will cost more than the fact that we were the right decisions. " March 2009, Reebok seize new market trends, introduction of 100 U.S. dollars per pair of EasyTone brand shoes. Reebok shoes when the introduction of this claim, people in their daily lives wearing EasyTone, can play on the thigh and calf muscle shaping effect. To promote EasyTone, Reebok play "at every step, hip-shaped and more beautiful (a better butt with every step.)" Advertising slogan. Which shoes listed, fast selling, sales far better than the other Reebok brand shoes. According to market research company survey data revealed SportsOneSource company, Reebok's stock was down 8% in the year 2006, but in the fourth quarter after the acquisition by Adidas stock began to rise. 2010, 13 weeks, the company's shares rose 3.14%, and compared with a year earlier, the company rose 2.08. Heiner declared in the global markets, sales of the Reebok business project can be realized in 2010 the first time in four single-digit growth, while in its largest market – the North American market in the field of sales can be the first time in four years to achieve double-digit growth. EasyTone selling brand for casual shoes, only regional sales in the U.S. market was already breaking five million pairs, which means that only EasyTone brand shoes have been created on the retail sales of 500 million U.S. dollars or 2.5 billion dollars in wholesale sales . This is the Reebok brand in the past ten years has never had a hot phenomenon.

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znnw Footwear News Network April 20, Quanzhou and twelfth Goods Fair "Shoes Fair" for the first time by the Jinjiang Jinjiang SM International Exhibition Center moved to the west side of the International Purchasing and Logistics Center (the "U.S. Flag City") on the 1st Exhibition Museum hosted platform to display not only more professional, but also indicates that "shoes Fair," entering a new stage of development. Reporters on the scene to see the new exhibition hall a total of three, looked very impressive. According to reports, exhibition area of 50,000 square meters, an increase over the previous 10,000 square meters, set the multi-purpose hall, lounge, business center and VIP reception room, complete functions, facilities, either stand size, display area, or of supporting the basic requirements in line with international standards Pavilion. Moved to the United States Flag City, is expected to become the "Shoe Fair," a milestone. But looking back, "Shoes Fair" walked the road of growth in eleven years, has gone through a number of landmark stages of development. March 19, 1999, the first "shoe Fair" success, attracting nearly 100,000 traffic. Opening hours in 2000 to 19 April, from "4.19" and "shoe Fair" closely linked. In 2003, the State Council approved the fifth Jinjiang Footwear Fair upgraded by the Fujian Provincial Government and co-sponsored by China Light Industry Federation, China Leather Industry Association, China Leather and Footwear Industry Research Institute of Foreign Trade and Economic Cooperation of Fujian Province, Fujian Provincial Bureau of Township Enterprises, Quanzhou City People's Government and co-Jinjiang Municipal Government, a regional exhibition upgraded to state-level international shoe industry exhibition. In 2006, the "shoe Fair" toward refinement, specialization, continuous development of international orientation, such as the eighth for the first time the establishment of the Taiwan Pavilion, held its ninth "version of the Italian fashion shoes, show", "Adidas Chief designer talks "and other international exchange activities, the first time, planning and disposition of the" sports city in China – Jinjiang, "Integrated Hall. In 2009, the international financial crisis, the eleventh "Shoes Fair" highlight the theme of "fashion shoes, confidence warm spring" theme, the data contrarian record high, it shows that the international brand shoes Fair and strong investment capabilities.

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znnw Footwear News Network May 24 gossip carefully prepared for you "afternoon dessert" to help you easily navigate domestic and international footwear industry dynamics, real-time quotes, analytical focus of trades, explore market trends. 3 pm every day with you comparable. Hubei Yang】 【market dynamics to accelerate toward the new "Central Shoes" One observer has told reporters that the Year of the Tiger, the new bound with the sun, "shoes" are inextricably linked. By the end of February, investment 100 million U.S. dollars of the Pou Chen Group Po plus shoe a project put into operation, more than 5000, "cobbler" posts; March 21, a new generation of Rural Workers in the background of the 20 episode TV series "Yang New shoemaker" boot in Zhuhai, China to join a group of well-known actor. [Full Text] 【Sales】 Puma shoe decisive World Cup in South Africa, those firms Addy Nike World Cup history in a long time, the jerseys do not need to design it the same as ordinary street T shirt, a solid color of the fabric through a simple cut, and then printed Arabic numerals, put the players, become uniform. Similarly, a pair of shoes as long as have six spikes, can be used. However, as market competition intensifies, more and more attention to the equipment, more sophisticated, more and more complex, players become visible under the coverage of goods trademark. [Full Text] Dynamic】 【Brand Adidas challenge of lifting the running revolution Mayday For May 23, just completed the world tour concert in Wuhan station group Mayday Taiwan rock days, especially the next day at the Adidas campaign run in 2010, "running beyond their own" campaign press conference in Wuhan . Adidas to this event also launched a special training system running the revolutionary Intelligent – adidasmiCoach, it will open up a whole new way of running exercise. Mayday is also invited to participate in the event, Adidas will be in May-day of running for a period of 80 days for Gifted program, and running with the necessary specialized training and equipment to help achieve the three months Mayday "Beyond 5 km "of running fitness goals. [Full Text] Observed】 【znnw shoe to achieve the implementation of scientific management system development group Scientific management is an important part of modern enterprise system. In the footwear industry to implement a modern enterprise system, in particular the urgent need to strengthen scientific management. On the one hand, the Group is the strategic goal of footwear enterprises, with the Group's strategy to promote the footwear business has expanded rapidly and requires the establishment of the management system with adaptation.

znnw Footwear News Network on June 3, came from Quanzhou Hongsheng Development Zone Corp. successfully listed on the Australian Stock Exchange, becoming the country's main board listed in the first enterprise in Fujian Province. So far, companies have listed Quanzhou territory extended to Europe, Asia, North America and Australia four places.

Earlier, in October last year Xidelong landing Nasdaq, the first breakthrough in North America; this year by the end of March, in the bathroom at the Frankfurt Stock Exchange buildings listed on the Main Board, to enter the European continent as far away as Germany, the capital market. Experts predict that the next breakthrough is likely to happen in the Growth Enterprise Market.

Sign Nasdaq

In 2009, the face of the severe impact of the global financial crisis, Quanzhou and still achieve the "economic growth, ensuring the people's livelihood, maintaining stability," the established goals, in particular, 361 degrees, Lee Lang, Pick, star spring shoes, Xidelong, HI were wolf, Georgia to Germany and apparel, China shipped Holdings, to and weaving, Super Star Vodenka in 10 companies have listed inside and outside, into the economy this year, a highlight of Quanzhou. Among them, Xidelong achieved through the backdoor listing of Nasdaq, for the first time enterprises will spring market and expand into the North American continent.

30 October 2009, Xidelong (China) Co., Ltd. President forest water dish in the U.S. Nasdaq market hall bell rang. The corporate headquarters is located in Quanzhou Jinjiangchendai, completed the listing of the territory of another breakthrough in Quanzhou. Previously, Xidelong brand owners, the New Horizon Capital investment Windrace announced the completion 2020ChinaCapAcquiro U.S. reverse takeover of listed companies and changed its name to Exceed. Starting from October 20, Exceed to "EDS" trading stock on the Nasdaq. Xidelong became the first landing Nasdaq fast moving consumer goods manufacturer in China.

Asked by reporters why the election in the U.S. NASDAQ listing, Lin explained that the water tray, the Nasdaq is the world's leading financial center, It is not only the market range widely distributed, but rather mature mode of operation, attracted to from global investors. As the first landing Nasdaq's rapid production of consumer goods companies will be widespread concern in financial markets, the company's future development of the role of great help. "

Into Frankfurt

March 30, 2010, China bathroom accessory products and bathroom faucet manufacturers in the buildings in the Main Board listed on the Frankfurt Stock Exchange, IPO fund-raising 1.05 billion euros, the Frankfurt stock market into the largest Chinese enterprises. Yu is the first in the bathroom in the bathroom of Chinese listed companies in Europe, is also listed on the first enterprises in Quanzhou city in Germany.

znnw Footwear News Network on June 4, June 1, the world's largest shoe-making group in Taiwan Pou Chen Group and the official signing of Tongshan County, Pou Chen Group, shoe production project officially settled through mountains. The "king of the world's shoes," the title of Taiwan's Pou Chen International Group is the world's top 500 companies, Nike, Adidas, Reebok, etc. more than 50 world-renowned brand sports shoes and casual shoes of the world's largest shoe-making group, production base all over the world, currently has nine factories in China, more than 300 production lines, annual output of more than 100 million pairs, the global market share of nearly 17%. May 2008, through Hill County was informed that Yue Yuen, Pou Chen Group, shoe factory planned to move into Zhuhai's news, take the initiative to gain contact with other projects to settle. Put into operation, its shoe production to identify packaging will greatly enhance the well-known mountain pass. The move into the overall project to operate in three phases, the first period of trying, that is, adopting the form of rented premises will be hiring about 1,000 people ahead of the upper Chang moved through mountains, an attempt on the preliminary plan for 1-2 years, mainly Observation of the cost of staff recruitment and operation conditions; the second period extended period of employment if the employee would reach sufficient finished product production line of 2,000 people move through the whole mountain, the proposed leasing program through Hill County Economic Development Zone and the park of all plant and quarters; The third period is officially settled on, buy back all the plants SME incubator or other acquisition of land in the mountains through self-built plant, as the gradual expansion orders, try to create their own brand, to open up domestic sales to export-oriented enterprise by the into inward-looking.

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znnw Footwear News Network on May 28 just about to close when the NBA playoffs, so many people obsessed with another, dumping the top World Cup tournament in June heat wave like this, like crazy weather strikes, from television, newspapers, magazines network to the streets, and leisure, omnipresent everywhere began to smell is full of fascinating football.

Market has always been a keen sense of smell is known, good at seizing opportunities for event marketing, sports Jinjiang sports brand, how could such a package to give up their own to sell their golden time? As early as last November at the 2010 China Central Television advertising gold resources at the tender, Adidas, Dell benefits, Nike and other enterprises got ahead of schedule, "all day event set to screen", "" scorer "title "," China Central Television broadcast the 2010 World Cup exclusive special "and other advertising resources.

But not all businesses have the strength you can rest invested heavily in the race gap commercials, not all of the brand can sign the Brazil and Argentina, Italy and other hot teams win or Messi, C Luo, big stars, not All brands can grab a goal post and on both sides of the advertising space, after the resources available are limited.

As some industry analysts say most brands are coveted World Cup halo effect, but with the World Cup co-operation of this global event or sponsorship, is a double-edged sword, its blade is sharp, loud enough if your name , then the obvious will eventually be submerged under its famous rings. That is, we usually remember the many wonderful star performance in the games, and forget what they are wearing shoes or clothing brands.

Consequently, in this long-awaited visual feast before the arrival of many sports brand once again quietly launched a new round of marketing fierce battle.

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He Qibo senior brand marketing expert in his blog wrote, "most small and medium rare is firm and confident. Tend to think they can only be a follower. Only to follow those who advertise the brand or strength of a strong brand. From the packaging to the product concept to real function is also super step; not different from the beginning to design, differences in localization. 当 copy of the sales of goods of a certain size, the piece from the product, and not in the minds of consumers leave a clear impression of Xi, that is not brand memory degrees, not the brand image and position. " Shoe brand has a soul can there be hope Now there is a serious shoe market of the same phenomenon, the public enterprises shoes you copied me, and I imitate you, resulting in market conditions worsening. Some shoe a lot of money and effort to research and development, and strive to create unique new technology products have won the favor of consumers, been a number of shoe for doing nothing but blatant grab, and then use these technologies in their products on profits, and those who worked so hard to create the technological achievements of the shoe does not apply because of intellectual property protection, can only helplessly lost the advantage of concentrated mining resources. Competition in the industry's crowded, there are shoe enterprises are beginning to realize the importance of patents, and only really have developed their own production capabilities and a number of practical patent, the majority of enterprises can be distinguished from homogeneous competition.

Chairman Mao said: No soul of the army, there is no hope of the army. A brand is not core, no soul, as there is no hope. Human soul is the spirit of domination, is alive and the main distinction between the spirit of others. The soul of the brand, the brand's core values, unique cultural connotation and the perceptual image. Have the difference did not necessarily have the soul and the core. "Soft" function to find the product can be regarded as a difference in the cosmetic industry, the specific features were, first seaweed slimming soap, papaya whitening soap that lay face-cleanser, then a natural rain, vertical smooth shampoo, Anti-off shampoo, each new product gave Soft significant profits and market share, however, the opportunistic behavior of floating around and there is no premium for the ability to bring brands and consumers a clear impression. In contrast to "Overlord" started from the imitation of Olive, has been using Radix, saponins such as Chinese medicine product development, persist in this direction all along. After years of accumulation and development, its positioning in the "family medicine" to use large-scale advertising Jackie Chan. Sales, flew to achieve the scale of nearly 30 million, and at one stroke to create the Chinese personal care Chongqing Olive expert image for themselves. "Longliqi" through the development of snake oil, essence of snake bile formation and other branding, and achievements of the status of the snake product experts. Beginning spring 2010, the economic context of the cold gradually dispersed, a Kids From the integration of children's shoes children's shoes to good play is being staged hot.