znnw Footwear News Network May 17, Adidas announced on May 17, 2006 the company spent 3.8 billion acquisition of Reebok's implementation of the strategy has started showing initial signs of effectiveness, especially in the more casual footwear products so. Adidas CEO Herbert Hainer stated: "Despite the advent of the World Cup for the company is a sales opportunity, which make people feel excited, but I'm most pleased that the Reebok brand sales in the market recovery. At first, when we acquired Reebok brand, have been questions about our acquisition of Reebok brand will cost more than the fact that we were the right decisions. "

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