Mid-Fall Festival approaches, Beijing each big business “moon cake war” soon will also start. For the last few days, the reporter has visited my city each big market, discovered that the local business has been ahead of time “preparation”, hits “is fresh and healthy” advertisement “western-style moon cake” gradually to become the tidal current, has greatly with the Chinese type traditional moon cake struggles high below the tendency.     

    Was similar with the old times situation, this year’s moon cake also made fully the issue in the taste, in the going on the market moon cake, besides common the jujube paste, egg-yolk, kidney bean paste, five kernels and other stuffing materials, the Chinese hawthorn, millet, green tea, winter melon, the beef hibiscus, spirulina and Li Rong, abalone and so on novel stuffing material also had everything expected to find, great variety. Even more made the reporter feel what “fresh” was the purple potato, rose, cow’s milk and red wine these things, is achieved inside the moon cake to go.

    The investigation discovered that in each kind of price gift box moon cake, selling price about 80 Yuan most receives the consumer to welcome, regarding this price’s product, various food company launches the steep competition, in stuffing material, packing style and other aspects wrote an essay in abundance, produces each kind of style the product, had the factory most to produce 6 kinds of about 80 Yuan gift box moon cake, this also caused the consumer when the purchase middle-grade price gift box moon cake, had enough choice leeway.

    Moon cake which promoted regarding the recent years unceasingly “new taste”, many residents expressed the approval. Residential Mr. Zhang told the reporter, Mid-Fall Festival buys the moon cake purely is “doing for the occasion” expense, therefore bought a new taste to taste every year. Residential Miss Zeng said that the traditional Chinese type moon cake oil is sweet the greasy variety to be unitary, since having these many western-style varieties, the moon cake taste were many feeling in the mouth to be also getting better and better.

    Regarding this, the professional said that Mid-Fall Festival eats the moon cake is China’s traditional custom, but along with the time progress, the moon cake make should also “keeping pace with the times”. Along with the western-style introduction of moon cake, the new and healthy concept also gradually becomes the unrest in the moon cake kind of traditional food domain. We hope that the traditional moon cake business can follow close on the consumer demand, do not enable the moon cake to become in the holiday “cannot settle on eats” the resource.