At present, many enterprises very much take seriously to oneself the website to make SEO, does not lose also some enterprises to have such situation, achieves some key word very blindly the search engine home page, even is places first, but when has turned head to ask itself, the optimization completes, but optimizes what is the goal? Then also has achieves the goal? Indeed taking a rash step of some SEO will make such mistake, before the optimization, does not have goal which the formulation optimizes. Actually is for the current capacity, to enhance sales volume, to enhance the brand popularity, SEO taking a rash step does not have to consider such question before well, but when the SEO project carried on most has ruded awakening! Therefore, we handle a matter every time, must consider beforehand makes this matter\’s goal is anything, what goal we must achieve. Regarding SEO, determined optimizes the goal, is indispensable key one step.

　　Then, the website optimizes which how many types does the goal have? Now the desert positively charged electron SEO blog analyzes in light of this, hopes that can have the help to everybody!

　　First, attraction dived the customer from search engine, causes the customer to purchase its website\’s product

　　Sells directly through the search engine the product, enhances the sales volume, wins more profits, said regarding the majority enterprises is also chooses SEO the original intention. Indeed many enterprises chose have made SEO, and through optimizing own website obtained the good profit, therefore, wanted the clear optimized the goal to enhance some product sales volume before the optimization, if has determined, must unify the product the characteristic and customer demand carries on the related optimization.

　　Second, brings in the sufficient visit quantity from the search engine, pushes to the market the new product

　　When the product research and development department has designed the funds new product, except pushes to the market through other ways, the use search engine the product introduction to the target customer is a good choice, moreover on the other hand the cost is also more inexpensive, the effect is remarkable. Makes the promotion perhaps the friend knew that now makes the tendering place to be getting more and more expensive . Moreover the effect not necessarily is also very good, many of money actually flower.

　　Third, brings in the sufficient visit quantity from the search engine, the expanded brand

　　The search engine marketing, regarding the expanded brand is indispensable, a brand\’s value, regarding the enterprise is a lifeblood. However, through the optimization of website, attracts more visitors, thus promotion brand popularity, is the general websites makes one of SEO goals.

　　Fourth, brings in the sufficient visit quantity from the search engine, attracts the advertizing agent

　　Looking from website\’s profit pattern; first, to sell product (has included service, service is in itself one product); second, to adopt advertizing revenue profit. However, wants the advertizing agent to put the advertisement from the website delivery of oneself, the website must have the massive visitors, otherwise forever do not want to make advertizing agent\’s money. Through the optimization of website, brings very great current capacity, this may attract the advertizing agent to visit well! This is also one of goals the website optimizes.

　　Fifth, brings in the sufficient visit quantity from the search engine, attracts the investor

　　Last is to attract investor, looking from another angle, website\’s visit quantity may take the website achievement a target, moreover is a very valuable target, when your enterprise wants the expansion, or wants to annex with other large-scale websites, or wants to go on the market, speaks of radically is “fund”, had the fund to be good to handle matters. At this time, if you can attract many VC to invest, then your website even more powerful. Therefore, many enterprises to have the VC support, through the optimization of website, the promotion visit quantity, is completes as a very valuable target.

　　These five kinds of websites optimize perhaps goal, many people understood, perhaps also has us not to think that we study together.

　　This article first round: Desert positively charged electron SEO blog

　　This article address: http://www.chenjinwang.com/purpose-of-seo.html( reprints to invite retention)